The fashion industry is one of the largest contributors to environmental degradation and social injustice, with fast fashion practices leading to excessive waste, pollution, and exploitation of workers. Consumers often struggle to find clothing options that are both stylish and sustainable. This leads to a disconnect between their purchasing habits and their environmental values. Ethico is a mobile app designed to empower conscious consumers by making sustainable shopping simple and accessible. The app offers clear insights into a brand’s sustainability and ethical practices, helping users make informed choices. With a seamless in-app experience, Ethico also allows users to discover and shop eco-friendly alternatives directly through the platform.